brutalism
The „Brutalism“ collection is a powerful homage to the cold aesthetics of Brutalism, an architectural movement known for its uncompromising harshness and raw materiality. Inspired by this austere rigor, the collection reflects the challenges and realities faced by Generation Z—a generation growing up in a world marked by rapid pace, consumerism, and often relentless harshness.
In „Brutalism,“ these elements are translated into a fashion narrative. Clean lines, structured silhouettes, and a monochromatic color palette dominate the collection. The materials are robust, almost unyielding, mirroring the resilience required in today‘s world. Concrete-like fabrics, heavy cotton, and hard, glossy surfaces, cast from silicon give the pieces a raw, urban edge reminiscent of the cold facades of brutalist architecture.
photography by Debora Spanhol
But beneath the harshness lies a deeper message. „Brutalism“ is not just a visual exploration of the coldness and hardness of our time; it is also a reflection on the pressure weighing down an entire generation. It speaks to the need to stay strong in a consumer-driven world while simultaneously seeking genuine connection and warmth. This ambivalence is reflected in the collection‘s details—delicate seams, soft linings, and unexpected flashes of color that appear amid the starkness, symbolizing hope and humanity.
„Brutalism“ is a collection for those who are searching for their own path in the midst of the harshness of our time. It is a fashion exploration of brutality, but also an invitation to seek warmth and consistency within the cold.
Berlin 2022