algotherapy

The collection is a profound exploration of the apparent glamour of social media and the darker realities hidden beneath it. At first glance, the collection captivates with delicate floral lace—a symbol of beauty, fragility, and allure. Yet, behind this soft exterior lies a critical reflection on the modern digital world in which we live.

„Algotherapy“ delves into the shimmering façades crafted by social media. The lace, intricate and artfully designed, represents the illusion of perfection and happiness that is curated on our screens. But just as lace is a fragile covering, the allure of social media is often deceptive.

The collection highlights the shadowy aspects of this glamour: the theft of our data, where our personal information becomes a commodity to be sold and manipulated. Every seam, every strip of fabric, symbolizes the invisible threads that bind us, drawing us into dependencies without our conscious awareness. We become lost in the pursuit of likes and validation while our privacy diminishes and our true emotions are controlled by algorithms.

„Algotherapy“ encapsulates this duality, embodying both beauty and danger. The floral lace signifies the allure of the digital world, while simultaneously revealing the fragility and invisible cages in which we are trapped. This collection is a call to look beyond the glittering surface and recognize how deeply social media influences our perceptions, our relationships, and our self-image.

With „Algotherapy“ fashion becomes a medium of awareness, reminding us that not everything that glitters is gold. It challenges us to critically examine how we navigate the digital world and the price we pay as our lives increasingly become publicly visible commodities.

fotography: Deborah Spanhol

models: Sinah Griessler, Anton Kravchenko

Berlin 2022